Scientists Reveal 7 Factors That Push People to Cheat | Insights & Prevention

Infidelity remains one of the most devastating challenges in relationships, yet its root causes are often misunderstood. Recent studies by psychologists and sociologists have identified recurring patterns that push individuals toward cheating. In this comprehensive guide, we’ll explore seven key factors linked to infidelity, backed by scientific research and societal trends. Whether you’re seeking answers or prevention strategies, this article offers actionable insights to strengthen your relationship.

7. Absence of Emotional Intimacy: The Silent Relationship Killer

Scientists Reveal 7 Factors That Push People to Cheat
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Emotional intimacy is the bedrock of lasting relationships. When partners stop sharing their fears, dreams, or vulnerabilities, resentment and loneliness can fester. A study published in the Journal of Marriage and Family found that 68% of individuals who cheated cited emotional neglect as a primary motivator.

Why it matters: Without emotional connection, people may seek validation elsewhere.

Prevention tip: Schedule regular check-ins with your partner to discuss feelings and stressors. Couples therapy can also rebuild communication bridges.

6. Influence of Past Experiences and Societal Norms

Scientists Reveal 7 Factors That Push People to Cheat
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Society’s portrayal of infidelity—from movies to social media—can normalize cheating. Additionally, individuals with a history of being cheated on are 40% more likely to cheat themselves, according to research by the American Psychological Association.

Cultural impact: In cultures where monogamy is less emphasized or where “hookup culture” dominates, cheating rates rise.

Action step: Reflect on how past relationships and media consumption shape your views on fidelity. Open dialogues about boundaries can counteract harmful norms.

5. Boring Intimate Relationships: The Spark That Fades

Scientists Reveal 7 Factors That Push People to Cheat
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Monotony in physical or emotional connection is a common trigger. A Kinsey Institute report revealed that 62% of affairs begin due to dissatisfaction with a partner’s attentiveness in the bedroom.

Solution: Experiment with new activities together, from date nights to intimacy workshops. Prioritizing novelty can reignite passion.

4. Vulnerability During the Quarter-Life Crisis

Scientists Reveal 7 Factors That Push People to Cheat
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Adults aged 25–35 often face a quarter-life crisis, marked by career doubts, financial stress, and existential angst. This emotional turbulence increases susceptibility to cheating, as noted in a 2022 Psychology Today article.

How to cope: Encourage individual therapy or mindfulness practices to navigate this phase without jeopardizing your relationship.

3. Excessive Social Media Use: A Gateway to Emotional Affairs

Scientists Reveal 7 Factors That Push People to Cheat
© Alyssa Monks/facebook

Social platforms like Instagram and TikTok facilitate connections beyond romantic relationships. Research from Cyberpsychology, Behavior, and Social Networking found that 45% of users admitted to flirtatious online interactions, often escalating to physical affairs.

Prevention: Set mutual guidelines for social media use, such as avoiding late-night DMs with strangers.

2. Work and Business Trips: Proximity and Temptation

Scientists Reveal 7 Factors That Push People to Cheat
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Frequent travel separates partners and exposes individuals to new environments. A Cornell University study linked business trips to a 30% higher likelihood of cheating, citing loneliness and alcohol as catalysts.

Strategy: Maintain daily communication and plan reunions to stay emotionally connected.

1. Lack of Oxytocin: The Bonding Hormone Deficiency

Oxytocin, known as the “love hormone,” fosters trust and attachment. Low levels—due to stress or genetic factors—can weaken relational bonds. A study in Biological Psychiatry found that individuals with oxytocin deficiencies were twice as likely to cheat.

Fix: Physical touch, eye contact, and shared laughter naturally boost oxytocin. Supplements and therapy may also help.

Conclusion: Building a Cheat-Proof Relationship

While no relationship is immune to challenges, understanding these seven factors empowers couples to take proactive steps. Prioritize emotional intimacy, address boredom head-on, and stay mindful of external influences like social media and work travel. For further reading, explore resources from The Gottman Institute on nurturing lasting connections.

By recognizing these red flags early, you can foster a resilient, fulfilling partnership—one that thrives on trust, communication, and mutual growth.

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